Manager, Brand Performance & Prioritisation
Core
Manager-level individual contributor responsible for translating brand data into actionable stories, driving governance rhythms, and prioritizing brand investments for the LEGO Group.
Role type
Manager, Brand Performance & Prioritisation (Individual Contributor)
Builds
Brand performance reports, prioritization frameworks, and investment allocation decisions for the Global Brand Development team.
Domain
Consumer Goods / Brand Strategy / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Brand strategy, marketing performance measurement, data analytics, portfolio prioritisation, storytelling for senior leadership, budget utilization analysis
Preferred skills
Leading cross-functional initiatives, influencing senior stakeholders, collaborating with Finance and Insights teams
Technologies
None explicitly stated
Responsibilities
Support Brand Performance Reporting and coordinate the monthly Brand Performance Roundtable; translate complex data into insights for senior leadership; lead brand performance and prioritization initiatives across the marketing value chain; partner with Finance to maintain visibility of budget utilization and support investment allocation decisions; collaborate with Product, Sales, and GMIP to align marketing activities with business objectives.
Seniority
Manager, hands-on IC