Senior Manager, Fan Events Marketing
Core
Lead strategy, integration, and delivery of global fan event marketing activations to build brand awareness and connect with LEGO communities.
Role type
Senior Manager, Fan Events Marketing
Builds
Scalable fan event strategies, marketing activations, and integrated physical-digital fan journeys.
Domain
Consumer Goods / Experiential Marketing / Brand Management
Deliverable
product features
Required skills
Global fan marketing strategy, end-to-end event planning and execution, agency management, multi-market program management, analytics and reporting frameworks, on-site delivery leadership.
Preferred skills
Integrated physical and digital event experiences, fan convention management, long-term community partnership establishment, scalable activation framework design.
Responsibilities
Develop scalable approaches for Recognised LEGO Fan Events & Global Fandom Events; lead major activations and manage agency partners; travel globally 4-6 times per year to events in Europe, Asia, and the US; connect fan events to wider marketing priorities; build relationships with partner communities.
Seniority
Senior Manager, hands-on leadership