Audience Category Manager
Core
Shape audience growth ambitions and influence commercial decisions across global LEGO Retail channels through data insights and strategic planning.
Role type
Senior Category Manager (Retail & Experience Marketing)
Builds
Audience growth models, reporting and forecasting processes, and recommendations for portfolio and commercial decisions
Domain
Retail, Consumer Goods, Data Analytics
Required skills
Category management, business insights, strategic planning, advanced analytics, data modeling (Excel), commercial mindset, retail environment understanding, stakeholder presentation
Preferred skills
Tableau, Power BI, Databricks, Adobe Analytics, merchandising, retail supply chain, product development lifecycle
Technologies
Excel, Tableau, Power BI, Databricks, Adobe Analytics
Responsibilities
Turn complex data into actionable recommendations, support integrated commercial planning (ICP) process, influence decision-making across audience groups and product categories, build forecasting models, present insights to senior stakeholders
Seniority
Senior, hands-on IC