Digital Content Specialist
Core
Develops engaging written content to support the Blanton Museum of Art's exhibitions, programs, and strategic goals across multiple channels.
Role type
Digital Content Specialist
Builds
Email campaigns, blog posts, social media content, website pages, and marketing materials for a university art museum.
Domain
Cultural institutions / Visual Arts
Deliverable
product features
Required skills
Copywriting, storytelling, editing, proofreading, email marketing, social media management, web content management, data analysis, A/B testing
Preferred skills
Museum or cultural institution experience, Google Analytics certification
Technologies
Email platforms, Social media platforms (Instagram, Facebook, X, LinkedIn), CMS, Google Analytics
Responsibilities
Write and optimize email campaigns; Draft social media content; Maintain and update website content; Produce blog posts; Monitor and analyze performance metrics; Assist with A/B testing; Provide copywriting support for advertising campaigns.
Seniority
Mid-level, hands-on IC