Email & Lifecycle Specialist
Core
Own end-to-end execution of email campaigns and automated lifecycle journeys for consumer brands, driving connections across the full customer journey.
Role type
Mid-level IC email & lifecycle marketing specialist
Builds
Weekly email campaigns and automated lifecycle programs (onboarding, engagement, post-purchase, cross-sell)
Domain
E-commerce / Consumer Experiences
Required skills
Email marketing, CRM, Lifecycle Marketing, Marketing automation tools, Campaign execution, Segmentation, QA, Stakeholder collaboration, Data analysis
Preferred skills
Degree in marketing or communications
Technologies
Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot
Responsibilities
Execute weekly email campaigns and automated lifecycle journeys; Manage end-to-end build and deployment of emails & lifecycle programs; Act as brand custodian for email communications; Partner with cross-functional teams to align lifecycle programs with commercial priorities; Monitor, analyze, and report on campaign performance to inform optimization.
Seniority
Junior to Mid-level, hands-on IC