Senior Manager, Organic Growth & Discovery
Core
Lead strategies to grow audiences through SEO, AEO, GEO, content optimization, and emerging discovery channels.
Role type
Senior Manager, Organic Growth & Discovery
Builds
Scalable content optimization processes, lifecycle management frameworks, and measurement systems for digital experiences.
Domain
Digital Publishing / Search & Discovery
Deliverable
product features
Required skills
SEO strategy, AEO/GEO, content lifecycle management, structured data, competitive intelligence, analytics, cross-functional partnership
Preferred skills
Healthcare or regulated content experience
Technologies
SEO tools, analytics platforms, structured data tools
Responsibilities
Develop and execute SEO, AEO, and GEO strategies; Identify high-value audience opportunities using search behavior and data; Translate growth opportunities into actionable content and digital experience recommendations; Monitor changes in search engines and AI-driven discovery platforms; Build systematic approaches to content optimization and lifecycle management; Establish KPIs connecting organic visibility to business outcomes.
