Senior Lifecycle Marketing Manager
Core
Own and build lifecycle marketing campaigns across email and in-product messaging for multiple products, audiences, and stages, serving both end users and administrators.
Role type
Senior Lifecycle Marketing Manager (Product-Led Growth)
Builds
Scalable lifecycle engine serving a large and growing user base
Domain
SaaS / Product-Led Growth
Required skills
Lifecycle marketing strategy, Marketing automation (Marko/equivalent), Audience segmentation, Campaign QA and launch monitoring, Technical product messaging, Cross-functional collaboration, Program management, Data validation, Stakeholder management, Strategic planning
Preferred skills
SQL, Developer ecosystem familiarity, Cloud infrastructure knowledge
Technologies
Marketo, Marketing automation platforms, Email tools, In-product messaging tools
Responsibilities
Own and build lifecycle marketing campaigns across email and in-product messaging; Design and execute large-scale programmatic campaigns; Build and manage automated first-touch programs; Partner with data teams to validate audience data and targeting logic; Manage suppression lists and contact governance; Conduct pre-send QA and real-time troubleshooting; Translate technical product capabilities into credible messaging; Establish consistent naming, tracking, and reporting practices.
Seniority
Senior, hands-on IC