Digital Experience Manager
Core
Lead strategy, design, and optimization of digital touchpoints for a health and wellness brand, focusing on site reliability, platform migration, and conversion growth.
Role type
Digital Experience Manager (Strategy & Operations)
Builds
Digital storefronts (poweredbytiny.com, TH.com), member portals, and mobile apps
Domain
Health & Wellness / DTC E-commerce
Deliverable
product features
Required skills
Digital experience management, site reliability engineering (uptime/monitoring), conversion rate optimization (CRO), web analytics, cross-functional collaboration, external team management, regulatory compliance (HIPAA/PIPEDA), platform migration
Preferred skills
DTC health/wellness experience, remote work proficiency, HTML/CSS/JavaScript knowledge, e-commerce experience
Technologies
Webflow, Google Analytics (GA4), Adobe Analytics, Slack
Responsibilities
Own end-to-end digital user journey across web and mobile; advocate for accessible, inclusive UX/UI; oversee CMS and digital reputation; maintain site uptime and incident response; run CRO A/B tests; lead migration from Webflow to code-based stack; ensure regulatory and privacy compliance; partner with marketing, IT, and clinical teams.
Seniority
Mid-Senior, hands-on IC