CRM Manager
Core
Lead cross-channel CRM strategy to drive retention, engagement, onboarding, and usage metrics across product verticals via email, push, and in-app channels.
Role type
Senior IC CRM Manager (Lifecycle Marketing)
Builds
Personalized customer journeys and automated campaigns across email, push, in-app, and in-browser channels.
Domain
Fintech / Cryptocurrency / Web3
Required skills
Lifecycle marketing strategy, CRM/CDP platform management (Braze), HTML/CSS for email templates, API integrations, SQL, A/B testing, data analysis, AI tool application
Preferred skills
Cryptocurrency/Web3 knowledge, regulated industry experience, gamification strategies
Technologies
Braze, SQL, REST APIs, BI tools, AI/ML tools
Responsibilities
Own lifecycle CRM strategy and execute targeted campaigns; Design and manage marketing automation across multiple channels; Develop and maintain CRM tech stack and data flows; Write HTML/CSS for email and in-browser templates; Analyze campaign performance and translate data into insights; Collaborate cross-functionally with Product, Marketing, Legal, and Tech teams; Ensure compliance with local regulations; Develop engagement strategies like gamification to drive key usage metrics.
Seniority
Senior, hands-on IC
