GTM - Lead
Core
Generalist GTM Lead driving new verticals, market entry, and flagship client onboarding at the intersection of sales, marketing, and operations.
Role type
Senior GTM Lead (Generalist/Operator)
Builds
New distribution channels, flagship client onboarding playbooks, and cross-functional GTM initiatives
Domain
Proptech / Fintech / B2B SaaS
Deliverable
product features
Required skills
Strategic market sizing, hands-on sales execution, playbook creation, cross-functional collaboration, data-driven decision making, process design
Preferred skills
Experience in proptech, fintech, or B2B SaaS
Technologies
N/A
Responsibilities
Evaluate and scale new verticals and geographic markets; own onboarding for flagship clients; lead early-stage sales into new distribution channels; execute high-ambiguity special projects; create structured assets like playbooks and SOPs; analyze data to support strategic decisions
Seniority
Senior, hands-on IC
