Brand Manager - Ugg & Genuins
Core
Drive growth for UGG & Genuins footwear brands across Australia and New Zealand by shaping market strategy, product assortment, and commercial performance across DTC and wholesale channels.
Role type
Brand Manager (Footwear/Apparel)
Builds
Consumer-led assortments, seasonal product ranges, and commercial strategies for global footwear brands
Domain
Footwear, Apparel, Sports & Lifestyle
Deliverable
product features
Required skills
DTC assortment planning, in-season trade management, commercial strategy, stakeholder influence, data analysis, product launch execution, wholesale partnership management, brand positioning
Preferred skills
Experience in global brand management, international markets, wholesale channels
Technologies
Excel, PowerPoint, Outlook, Word
Responsibilities
Own DTC assortment planning across retail and digital; develop channel and customer segmentation strategies; lead sell-through and in-season performance reviews; execute product launches across stores and digital; manage wholesale partnerships and order books; partner with global teams to localize strategy; collaborate with marketing on seasonal campaigns; inform OTB and inventory decisions; monitor marketplace performance.
Seniority
Mid-level, hands-on IC