Campaigns & ABM Manager
Core
Design and run integrated multi-channel campaigns and account-based marketing (ABM) programs to move target accounts from unaware to pipeline.
Role type
B2B Demand Generation Manager (ABM)
Builds
Coordinated plays across paid, email, web, content, events, and sales outreach for mid-market and enterprise accounts.
Domain
B2B SaaS / Core Accounting / Finance
Required skills
ABM strategy, multi-channel campaign management, marketing automation, CRM management, sales alignment, intent data utilization, copywriting, regional campaign execution
Preferred skills
Experience with mid-market and enterprise buying committees, EMEA market knowledge
Technologies
HubSpot, Marketo, Salesforce, 6sense, Demandbase, RollWorks
Responsibilities
Build and run the integrated campaign calendar; Own the ABM program end to end including target account selection and tiering; Execute in the marketing automation platform; Partner with Paid Media, Field, Partner Marketing, and Product Marketing; Operate the intent and ABM platform; Own campaign reporting; Build repeatable campaign templates and playbooks
Seniority
Mid-Senior, hands-on IC