UA Manager
Core
Own and scale app user acquisition campaigns across multiple channels to drive revenue and predictive LTV for a high-growth marketing platform.
Role type
Senior User Acquisition Manager (App Install)
Builds
App install campaigns and user growth for a mobile marketing platform
Domain
Mobile Marketing / App User Acquisition
Required skills
App UA campaign management, multi-channel bidding (AppLovin, Google UAC, Facebook, TikTok), creative strategy & testing, mobile attribution (Adjust), LTV & revenue optimization, budget management ($500k+ daily), stakeholder management
Preferred skills
Gaming or subscription app experience, programmatic DSP experience, agency management
Technologies
AppLovin, Google UAC, Facebook Ads, TikTok Ads, Adjust, DSPs
Responsibilities
Manage daily live campaigns and optimize budgets/bids in real-time, analyze creative performance and plan testing roadmaps, coordinate with internal creative teams and external agencies, monitor cross-channel attribution and tracking accuracy, optimize campaigns toward revenue and predictive LTV targets
Seniority
Senior, hands-on IC
