Head of Marketing - Argentina / Uruguay
Core
Build the marketing foundation and drive full-funnel revenue (acquisition, expansion, retention) for Halter in Argentina and Uruguay, serving cattle farmers and graziers.
Role type
Senior regional marketing leader (Head of Marketing)
Builds
Halter's brand presence and revenue pipeline in South American cattle regions
Domain
AgTech / Precision Grazing / Cattle Farming
Required skills
Full-funnel revenue strategy, customer-led market entry, team building and leadership, commercial acumen, data-driven decision making, brand strategy, paid media management, enterprise sales support, content strategy, ambiguity tolerance, AI adoption
Preferred skills
Experience scaling marketing in fast-paced environments, deep understanding of local farming cultures, ability to balance brand and demand generation
Technologies
AI tools for content and outreach, SEO platforms, social media channels, paid advertising platforms, CRM/Marketing automation tools
Responsibilities
Own end-to-end marketing strategy and budget; build organic growth and content strategy; partner with sales on events and field days; develop case studies and proof points; manage paid traffic and CAC; support enterprise account motion; report on pipeline and revenue metrics; localize brand tone and messaging for the region
Seniority
Senior, hands-on IC with leadership responsibilities