Senior Digital Marketing Specialist
Core
Drive demand generation and qualified appointments for real estate communities through paid media, email automation, and AI-enhanced content creation.
Role type
Senior Digital Marketing Specialist (Real Estate)
Builds
Qualified buyer appointments and sales for new residential communities
Domain
Real Estate Development
Required skills
Paid media management (Meta, Google), Marketing automation (HubSpot), AI content generation, Video editing, Copywriting, Funnel analysis, CMS management
Preferred skills
HubSpot expertise, GA4/Tag Manager proficiency, SEO knowledge
Technologies
Meta Ads, Google Ads, HubSpot, GA4, Tag Manager, Canva, Adobe, CapCut, Premiere, CMS
Responsibilities
Create AI-generated creative content for ads, emails, and social; Launch and optimize paid campaigns across Meta and Google; Manage email/SMS automation and nurture journeys; Produce and edit short-form video and photography; Maintain weekly funnel dashboards and website content; Brief and review agency creative work.
Seniority
Senior, hands-on IC