Business Development Lead - North
Core
Lead mid-market SME sales strategy for healthcare productivity tools across primary care networks and GP practices in the North of England, balancing hands-on selling with team coaching.
Role type
Senior Business Development Lead (Player-Coach)
Builds
Outbound sales machine for Accurx's platform (Total Triage, Self-Book, Patient Questionnaires, Accumail, Accurx Scribe) to serve NHS primary care.
Domain
Healthcare Technology / Public Sector (NHS)
Deliverable
Production product features (SaaS platform)
Required skills
Mid-market sales strategy, outbound sales execution, team coaching and mentoring, data analysis and forecasting, public sector sales experience, stakeholder engagement, AI tool integration.
Preferred skills
Experience selling into NHS or primary care networks, background in traditional sales (SDR/AE/Sales Manager), fluency in spreadsheets and platforms.
Technologies
Notion AI, spreadsheets, CRM platforms, data analytics tools.
Responsibilities
Establish high-volume outbound sales cadences, close key target deals, coach BDAs and BDMs to hit revenue targets, analyze market data to forecast pipelines, engage with primary care stakeholders at events, integrate AI tools into team workflows, collaborate with marketing and Customer Success.
Seniority
Senior, hands-on IC with leadership responsibilities
