Head of Marketing Strategy and Investment
Core
Leads media investment planning and strategies to drive profitability and incremental growth across all lines of business by optimizing cross-channel marketing returns.
Role type
Head of Marketing Strategy and Investment
Builds
Media investment portfolios and business cases for Boost Mobile and Gen Mobile
Domain
Retail Wireless / Paid Media
Deliverable
production ML models
Required skills
Paid media execution, Media Mix Modeling (MMM), AI-driven predictive analytics, Financial acumen, Deal negotiation, Cross-functional leadership
Preferred skills
Retail wireless industry knowledge, MBA degree
Technologies
Social, search, display, OTT/CTV, linear channels, Marketing platforms
Responsibilities
Oversee annual and quarterly media investment planning sessions, Establish rigorous business case processes, Collaborate on MMM and leverage AI-driven analytics, Direct cross-functional partnerships, Lead high-performing marketing teams
Seniority
Senior, hands-on IC