Marketplace & Portfolio Strategic Insights Manager
Core
Analyze content performance, audience behavior, and viewership trends to understand how viewers engage with programming across platforms and the broader entertainment ecosystem.
Role type
Manager, consumer insights & strategic analysis
Builds
Analytical frameworks and narratives translating complex analysis into actionable insights for business partners
Domain
Media, entertainment, and streaming
Deliverable
dashboards & analysis
Required skills
audience research, consumer insights, analytics, strategy consulting, media intelligence, competitive intelligence, qualitative and quantitative research, data synthesis, hypothesis-driven analysis
Preferred skills
experience with Nielsen and related media datasets, translating insights into business implications
Technologies
Nielsen, media datasets
Responsibilities
Analyze content performance, audience behavior, and viewership trends; Develop insights on content dynamics including title performance, genre trends, and competitive positioning; Lead hypothesis-driven analyses exploring content performance and audience engagement; Synthesize multiple sources of information into clear insights; Support the development of analytical frameworks; Create compelling narratives and presentations; Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming
Seniority
Manager, strategic execution
