Director, Enterprise YouTube Strategy & Governance
Core
Central strategy lead for Disney's YouTube presence, overseeing the intersection of brand strategy, digital operations, and enterprise governance.
Role type
Director, enterprise digital platform strategy
Builds
Enterprise YouTube channel architecture, content prioritization frameworks, and governance standards for Disney's portfolio
Domain
Media & Entertainment / Digital Platform Strategy
Deliverable
product features
Required skills
Enterprise strategy definition, YouTube ecosystem expertise (algorithm, monetization, policies), brand strategy, performance analytics, cross-functional leadership, regulatory compliance
Preferred skills
Media/entertainment industry experience, international market coordination
Technologies
YouTube CMS, enterprise content management systems
Responsibilities
Define cross-company channel optimization and rationalization; Set enterprise-wide content priorities based on audience research; Establish channel architecture and windowing strategies; Oversee governance of the YouTube CMS ecosystem and content classification; Define and enforce enterprise-wide policies for channel management and compliance; Track performance KPIs and analyze competitive landscape; Drive alignment across business segments and partner with digital creative teams.
Seniority
Director, strategic leadership & cross-functional oversight