Manager, Advertising Effectiveness & Insights
Core
Lead advertising effectiveness studies, campaign measurement, and audience insights to demonstrate the value of Disney's premium advertising solutions across Disney+, ESPN, and the broader portfolio.
Role type
Manager, Advertising Effectiveness & Insights
Builds
Measurement frameworks, benchmarks, and proof points for premium video and streaming environments.
Domain
Media research, audience analytics, advertising effectiveness
Required skills
Advertising effectiveness measurement, audience analytics, campaign measurement, brand lift studies, post-campaign analysis, vendor management, stakeholder engagement, quantitative research, project management
Preferred skills
Experience with Roy Morgan, VOZ/OzTAM, AudienceProject, GWI, Nielsen, BVOD/AVOD/SVOD environments, media agency strategy
Technologies
Roy Morgan, VOZ, OzTAM, AudienceProject, GWI, Nielsen
Responsibilities
Lead advertising effectiveness studies across Disney's portfolio; Develop audience insights and market narratives; Build measurement frameworks and benchmarks; Partner with sales and client-facing teams; Identify and manage research vendors; Present insights to senior stakeholders; Stay close to industry trends in measurement and privacy.
Seniority
Manager, hands-on IC
