Sr Manager, Digital Analytics (Consumer Products)
Core
Lead a cross-disciplinary team of digital and omni-channel analysts to optimize the e-commerce experience for Disney Consumer Products, turning data into actionable insights for executive leadership.
Role type
Senior Manager, Digital Analytics (Hands-on IC with team leadership)
Builds
E-commerce experiences and data-driven strategies for Disney Consumer Products
Domain
Retail / E-commerce / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics strategy, team leadership, A/B and Bayesian testing, Adobe Analytics, tracking validation, SQL, cross-functional collaboration, project management
Preferred skills
Direct-to-consumer e-commerce experience, advanced SQL for large datasets, business intelligence tools, AI in analytics adoption
Technologies
Adobe Analytics, Tealium, Google Analytics, SQL
Responsibilities
Lead and coach a team of analysts; present data stories to executives; oversee A/B and Bayesian testing; validate tracking accuracy; define tracking requirements with engineering; adopt new tools and automation strategies.
Seniority
Senior, hands-on IC with direct and indirect reporting