Marketing & Communication Lead Italy
Core
Lead marketing and communication operations for Base.com's Italian market, focusing on PR, digital channels, content localization, and event management to support e-commerce sellers.
Role type
Marketing & Communication Lead (Italy)
Builds
Italian market presence, brand reputation, and customer engagement for a global e-commerce SaaS platform.
Domain
E-commerce SaaS / Technology
Deliverable
product features
Required skills
PR and media relations, digital marketing strategy, content marketing, social media management, event management, SEO/GEO coordination, brand localization, email marketing, KPI reporting
Preferred skills
SaaS industry experience, e-commerce background, hands-on execution, self-management
Technologies
HubSpot, LinkedIn
Responsibilities
Manage press office and media relations for Italian outlets; execute co-marketing campaigns with commercial partners; manage social media channels and brand reputation; localize content and messaging; coordinate trade show participation; liaise with external agencies and freelancers; monitor and report marketing KPIs.
Seniority
Mid-level, hands-on IC
