Director, Conference Marketing – ANZ & Japan
Core
Drive commercial paid attendee success and revenue growth for Gartner's Australia and Japan conferences through strategic go-to-market execution and team leadership.
Role type
Senior leadership marketing director (conferences)
Builds
Conference attendance and revenue for Gartner research events in ANZ and Japan
Domain
B2B research services / Conference marketing
Required skills
Strategic go-to-market planning, revenue accountability, team management, outbound/digital marketing, marketing analytics, content marketing, social media marketing, search marketing, stakeholder engagement, KPI tracking, campaign optimization
Preferred skills
AI industry knowledge, cross-functional collaboration, data-driven decision making
Technologies
Digital marketing platforms, analytics tools, SEM tools, email marketing systems, video production tools, web management systems
Responsibilities
Lead ANZ and Japan conference marketing strategy and execution; Manage marketing managers and conference portfolios; Identify and nurture new business prospects; Engage existing clients to strengthen retention; Develop value propositions and messaging with product teams; Manage channel mix and campaign performance; Report regional performance to senior leadership
Seniority
Director, hands-on leadership
