Senior Inbound Marketing Specialist
Core
Execute end-to-end CRM strategy and communications plans to drive customer retention and revenue across email, push notifications, and in-app messages.
Role type
Senior Inbound Marketing Specialist (CRM)
Builds
Personalized customer engagement campaigns and retention flows for a global live entertainment platform.
Domain
Live entertainment / Digital Marketing
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, copywriting, A/B testing, dynamic templates, customer lifecycle mapping, data analysis
Preferred skills
Mobile and web marketing experience, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy; refine multi-channel communications and retention strategies; define customer lifecycle and contact strategies; track and analyze campaign success metrics.
Seniority
Mid-level, hands-on IC