Social Media Specialist
Core
Shape the social voice of iconic Australian breakfast brands (Weet-Bix, Up&Go, So Good) by creating culturally relevant content, managing creator partnerships, and optimizing paid social campaigns.
Role type
Social Media Specialist (Brand Building & Performance)
Builds
Social content, community engagement, creator partnerships, and paid social campaigns for consumer food brands.
Domain
FMCG / Food & Beverage / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, influencer partnership management, paid social media buying, campaign optimization, copywriting, data analysis, stakeholder management
Preferred skills
Digital marketing degree, experience with social media activations and PR integration
Technologies
Meta Ads Manager, TikTok Ads Manager, Instagram, TikTok
Responsibilities
Create culturally relevant social content across TikTok and Meta; Grow engaged brand communities through copywriting and engagement; Lead creator and influencer partnerships; Champion platform-first creative briefs; Optimize paid social performance; Use insights to shape brand activity; Protect and strengthen brands through regulatory compliance; Manage social media budgets.
Seniority
Mid-level, hands-on IC