Media Activation Specialist
Core
Own and maintain paid media strategy and execution for a portfolio of ZURU Edge brands across digital and social platforms.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Paid media campaigns on TikTok, YouTube, Meta, The Trade Desk, retail media, and programmatic DOOH
Domain
Digital Marketing / FMCG / Toys
Required skills
Paid media buying, Budget management, Performance analysis, Partner relationship management, Data analysis (Excel), Campaign pacing
Preferred skills
Agency or in-house performance marketing background, Knowledge of emerging channels, AI tool adoption
Technologies
TikTok, YouTube, Meta, Google Ads, The Trade Desk, Retail media, Programmatic DOOH
Responsibilities
Create and optimize paid media campaigns, Manage paid media budgets, Drive campaign performance reporting, Grow relationships with platform partner reps, Collaborate with India-based team, Support newer Coordinators
Seniority
Mid-level, hands-on IC