Marketing Manager - DACH region
Core
Execute integrated gaming marketing campaigns, manage influencer partnerships, and drive player acquisition and retention for Logitech's gaming products in the DACH region.
Role type
Senior Marketing Manager (Gaming)
Builds
Regional player acquisition campaigns, community engagement programs, and localized brand messaging for gaming products.
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
DACH gaming ecosystem knowledge, influencer/creator relations, campaign planning & execution, localization, player analytics, agency management, German language fluency
Preferred skills
Experience with Twitch/YouTube/Discord/TikTok, data-driven optimization, stakeholder collaboration
Technologies
Twitch, YouTube, Discord, TikTok, CRM tools, analytics platforms
Responsibilities
Design and launch integrated gaming campaigns across digital platforms, identify and manage relationships with local gaming influencers, adapt global gaming assets for DACH cultural context, coordinate with media agencies and internal teams, track and report on local marketing metrics, develop localized direct-to-player CRM initiatives
Seniority
Mid-Senior, hands-on IC
