Founding Marketer
Core
Build a marketing function from scratch for a Series A cybersecurity SaaS company, turning product and brand assets into a revenue-generating machine.
Role type
Founding Marketer (IC building a function)
Builds
Inbound lead generation programs, sales enablement materials, content assets, and a full-stack marketing infrastructure.
Domain
Cybersecurity / SaaS / Enterprise Security Awareness
Required skills
Strategy formulation, inbound marketing, content marketing, PR, sales enablement, website conversion optimization, AI search optimization, thought leadership positioning, social proof generation, CRM management (HubSpot)
Preferred skills
Background in cybersecurity, familiarity with enterprise security buyers
Responsibilities
Define messaging foundation and translate it into sales materials; build inbound programs to drive demo requests; create trust-building content assets; optimize website for conversion; surface company in AI search; position CEO as industry voice; generate social proof from customer logos; manage HubSpot for lead scoring and pipeline reporting.
Seniority
Founding, hands-on IC building a function
