Director Demand Generation
Core
Own top-of-funnel demand generation programs and pipeline creation to fuel growth for a B2B SaaS user research platform.
Role type
Senior individual contributor (Director level) with potential to build and lead a team
Builds
Leads, MQLs, and sales pipeline for new business and expansion
Domain
B2B SaaS / User Research / Market Research
Required skills
Demand generation strategy, paid media management, field marketing, lead forecasting, marketing automation, CRM management, multi-channel campaign execution, agency management, data analysis, funnel optimization
Preferred skills
Experience in user or market research industry, bias for experimentation, navigating ambiguity, cross-functional collaboration
Technologies
Marketing automation platforms, CRM systems, paid media channels, field marketing tools
Responsibilities
Develop and execute demand generation strategy; manage paid campaigns with agency partners; plan and execute field marketing programs; build and maintain lead/MQL forecasting models; recommend and pilot new greenfield opportunities; own campaign operations including lead flow and data integrity
Seniority
Senior, hands-on IC with leadership potential
