Product, Performance Marketing
Core
Performance marketing expert acting as the bridge between marketing operations and product development for enterprise consumer clients.
Role type
Senior Performance Marketing Lead / Head of Growth
Builds
Full-stack, tech-enabled advertising solutions and AI-assisted marketing tooling
Domain
Digital Advertising, Performance Marketing, AI/ML in Marketing
Deliverable
production ML models
Required skills
Performance marketing strategy, team management, client interface, ad platform expertise (Meta, TikTok, Google), data analysis, statistical methods, product translation
Preferred skills
Mobile app advertising, SKAN, Apple Ads, hiring marketers, AI tool adoption
Technologies
Meta, TikTok, Google, SKAN, Apple Ads
Responsibilities
Interface directly with clients to define campaign structures, manage and hire a team of marketers, translate marketing processes into engineering requirements, analyze ad account data using statistical methods
Seniority
Senior, hands-on IC with management responsibilities
