AVP - Product Marketing
Core
Own regional go-to-market strategy, deliver differentiated value propositions, and ensure successful commercial outcomes for TransUnion CIBIL's solution portfolio.
Role type
Senior Product Marketing Manager (B2B)
Builds
Regional GTM strategies, sales enablement materials, market intelligence, and localized product launches for the Indian market.
Domain
Financial Services / Credit Information / FinTech
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market execution, market intelligence, content creation, stakeholder influence, commercial acumen, data-driven insights
Preferred skills
Matrixed global organization experience, Financial Services/FinTech domain knowledge
Technologies
None explicitly stated
Responsibilities
Lead regional go-to-market strategies and product launches; Develop solution messaging, sales enablement materials, and customer narratives; Conduct market, customer, and competitor analysis; Align cross-functional stakeholders for GTM readiness; Track and report on key performance indicators.
Seniority
Senior, hands-on IC
