微信小店-产品运营-行业运营（电商平台活动运营）
Core
Designing and executing e-commerce marketing campaigns and brand operations on the WeChat Shop platform to drive GMV and user engagement.
Role type
Senior e-commerce activity operations manager
Builds
E-commerce promotional events, brand campaigns, and standardized operational processes
Domain
E-commerce / Social commerce
Deliverable
product features
Required skills
E-commerce campaign strategy, cross-functional coordination, data-driven optimization, SOP development, risk management, innovation in marketing tactics
Preferred skills
Experience with 0-to-1 challenges, deep product understanding, commercial acumen
Technologies
WeChat Shop platform tools, data analysis tools
Responsibilities
Lead planning and execution of major e-commerce events and brand operations; Coordinate platform resources, merchants, and content creators to boost participation; Monitor core metrics and optimize strategies based on data; Build standardized operational processes and risk management frameworks; Explore new marketing formats to upgrade operational capabilities.