Principal Director, Creative Brand & Advertising
Core
Define and champion the creative vision for the Global Creative team, setting standards for quality, craft, innovation, and cultural relevance across all output.
Role type
Principal Director, Creative Brand & Advertising
Builds
Global creative team, brand campaigns, advertising content, digital, social, video, and experiential touchpoints
Domain
Brand marketing and advertising creative disciplines
Required skills
Creative vision definition, team building and scaling from ground up, end-to-end creative production management, talent attraction and retention, people management, portfolio creation, executive communication and influencing, brand strategy integration, AI tool integration in creative workflows, hybrid internal/external team management, agency partner relationship management, accountability structure and KPI development
Preferred skills
Experience with large-scale global brand portfolios in consumer software, hardware, or cloud-connected products
Technologies
AI tools
Responsibilities
Establish operating model, team structure, culture, and quality benchmarks; Attract, hire, develop, and retain world-class creative talent; Build a team culture of creative excellence, psychological safety, inclusion, and continuous growth; Invest in long-term team development and career paths; Define right blend of in-house and external resources; Build accountability structures, creative KPIs, and processes balancing ambition with efficiency
Seniority
Principal, strategy & mentorship