Signals Strategy Lead, Cloud & AI Platforms
Core
Define strategic direction for Cloud & AI Platforms marketing signals and sales recommendations to improve seller effectiveness, customer acquisition, and pipeline outcomes.
Role type
Strategy-level principal marketing signal strategist
Builds
Strategic roadmaps for signal capabilities, recommendation programs, and customer intelligence solutions
Domain
Enterprise technology, cloud, and AI marketing
Required skills
Strategic planning, business transformation, commercial marketing, demand generation, sales activation, stakeholder alignment, data-driven insights, executive storytelling, analytical problem-solving
Preferred skills
Experience in matrixed environments, influencing senior stakeholders, leading cross-organizational initiatives
Technologies
MCAPS, Integrated Marketing, Global Media, Modeling & Forecasting, Global Performance, Technology
Responsibilities
Translate business priorities into recommendation frameworks and customer targeting approaches; Develop and evolve recommendation frameworks connecting customer behaviors to actionable seller motions; Identify opportunities to improve recommendation quality and downstream business impact; Develop business cases for future investments in signal capabilities; Synthesize stakeholder priorities into a cohesive strategic roadmap; Facilitate executive-level discussions to ensure organizational alignment; Define strategic tests to improve signal quality and recommendation accuracy; Influence cross-organizational priorities through data-driven insights
Seniority
Principal, strategy & mentorship