Retail Partner Marketing Manager
Core
Develop full-funnel and omnichannel marketing strategies for retail partners to maximize ROI, customer engagement, and business performance across online and in-store touchpoints.
Role type
Senior IC retail partner marketing manager
Builds
Omnichannel marketing campaigns, go-to-market strategies, and partner readiness programs
Domain
Retail marketing and consumer technology
Deliverable
product features
Required skills
Strategic business planning, omnichannel marketing strategy, go-to-market execution, partner relationship management, budget optimization, data-driven marketing planning, cross-functional coordination, new product launch support, retail channel expertise, performance analytics
Preferred skills
Experience with ingredient and hardware/device partners, store audit analysis, field insights integration
Technologies
Commerce platforms, analytics tools
Responsibilities
Create short and long-term marketing plans tailored to partner strategies, lead readiness planning for seasonal priorities and product launches, coordinate cross-functional go-to-market execution, build brand advocates through partner training programs, analyze business performance to identify growth opportunities, manage and optimize marketing investments based on KPIs
Seniority
Senior, hands-on IC