游戏营销（全域内容发行）
Core
Orchestrates comprehensive marketing strategies for new and long-term game content to drive user acquisition and brand exposure across digital platforms.
Role type
Senior Game Marketing Manager (Content Distribution)
Builds
New game launches and ongoing content campaigns for PC and mobile games
Domain
Gaming industry, digital content distribution, social media marketing
Deliverable
product features
Required skills
New game launch strategy, PC game promotion, social media ecosystem mastery (Douyin, Bilibili, Xiaohongshu), KOL partnership management, market research, data-driven optimization, business negotiation
Preferred skills
Cross-functional team leadership, creative innovation, high-pressure resilience
Technologies
Douyin, Bilibili, Xiaohongshu, PC distribution channels
Responsibilities
Plan new product and long-term content marketing strategies; Execute full-cycle content campaigns including creative assets and KOL collaborations; Collaborate with R&D and operations to iterate marketing strategies; Manage partner relationships to ensure brand consistency; Conduct market research and user studies to support decision-making; Analyze channel performance data to optimize acquisition tactics.
