Performance Director
Core
Lead strategic direction for client accounts to deliver commercial outcomes across paid search, paid social, and digital channels.
Role type
Senior IC Performance Director (Agency)
Builds
Integrated digital marketing strategies and campaign optimizations for client portfolios
Domain
Digital Performance Marketing / Media Buying
Required skills
Paid Search strategy, Paid Social strategy, Google Analytics, Google Ads, SA360, Meta Business Manager, data-driven forecasting, multi-channel strategy development, team mentoring, project management
Preferred skills
Regression-based media planning, attribution modelling, new business pitching, innovation in performance media
Responsibilities
Lead digital performance strategy across a portfolio of clients, Develop integrated channel strategies based on data and business objectives, Build trusted relationships with senior client stakeholders, Identify opportunities to improve campaign performance and grow client investment, Oversee forecasting, budget management and performance reporting, Coach, mentor and develop a high-performing team of Performance Managers and Executives
Seniority
Senior, hands-on IC with team leadership