Integrated Marketing Manager, AI Impact
Core
Identify and curate proof points of AI's impact across people and communities, turning them into integrated marketing stories and programs.
Role type
Senior Integrated Marketing Manager (AI Impact)
Builds
Integrated campaigns, recurring content series, community activations, and partnerships.
Domain
Artificial Intelligence / Marketing & Communications
Deliverable
product features
Required skills
Integrated marketing leadership, customer storytelling, editorial judgment, cross-functional collaboration, program management, budget management, creative direction, audience analysis, strategic planning
Preferred skills
AI storytelling experience, customer advocacy program experience, documentary production experience, local partnership development, agency management, hands-on AI tool familiarity
Technologies
Social media platforms, video production tools, content management systems, analytics platforms
Responsibilities
Proactively discover people and communities using AI in meaningful ways; Partner with Social, Community, and Communications teams on story discovery and creative ideas; Create integrated campaigns and community activations; Adapt stories and programs for both national and local audiences; Own the full lifecycle from brief to launch and optimization; Partner with Creative and producers to ensure high-quality content; Develop repeatable processes for sourcing and sharing stories; Set goals and measure audience understanding and engagement.
Seniority
Senior, hands-on IC