Digital and CRM Specialist, Hill's ANZ
Core
Execute CRM strategy for Hill's Pet Nutrition in Australia and New Zealand to drive first-party customer acquisition and digital engagement.
Role type
Digital and CRM Specialist
Builds
Digital engagement campaigns, personalized website experiences, and content syndication for pet nutrition products.
Domain
Pet Nutrition / Digital Marketing
Deliverable
product features
Required skills
CRM strategy execution, website personalization, conversion rate optimization (CRO), content syndication, digital shelf metrics analysis, data-driven insights
Preferred skills
Adobe Target, Salesforce Marketing Cloud (SFMC), omnichannel retailing, digital shopper experience design
Responsibilities
Execute AU and NZ CRM strategy to grow first-party customer base; enhance customer engagement and loyalty through innovative CRM initiatives; support website updates and onsite personalization; report on digital shelf metrics to optimize brand visibility and sales performance.
Seniority
Mid-level, hands-on IC