Social & Content Director
Core
Lead social and digital creative strategy, direction, and team management for ZURU's Baby portfolio brands (Millie Moon, Rascals, Hey Tiger, Night Pants, Era).
Role type
Senior Social & Content Director
Builds
Paid and organic content campaigns, creative assets, and brand storytelling across global markets.
Domain
Baby products, parenting, FMCG
Deliverable
product features
Required skills
Social media strategy, creative direction, team leadership, platform analytics (Meta, TikTok, YouTube), campaign optimization, content localization
Preferred skills
Experience with baby/parenting/FMCG brands, scaling content across multiple markets, mentoring junior talent
Technologies
Meta, TikTok, YouTube
Responsibilities
Own social and content strategy ideation and delivery; direct creative from concept to final asset; lead and develop a team of 5+ social and creative talents; optimize content performance against media results; manage owned channels (Facebook, Instagram, TikTok, YouTube); report on trends and competitive benchmarks.
Seniority
Senior, hands-on IC with team leadership