Performance Marketing Manager (Web)
Core
Own paid acquisition funnel from ad impression to paid subscription for a consumer GenAI image generation product.
Role type
Performance Marketing Manager (Web)
Builds
Web to web and web to app funnels, including paywall and checkout flows
Domain
Consumer AI / Generative AI
Deliverable
production ML models
Required skills
Paid media ownership ($1M+ USD), consumer subscription economics (CAC, payback, trial-to-paid), Meta/TikTok/Google ad management, web funnel optimization, CRO, attribution modeling, creative iteration at scale
Preferred skills
Experience in consumer AI or creative tools, AI tooling in personal workflow, multi-market scaling, remote work across time zones
Technologies
Meta, TikTok, Google Ads, AI image/video generation tools
Responsibilities
Own strategy and daily execution across Meta, TikTok, and Google; manage budget at scale with responsibility for CAC and payback targets; build and scale web funnels including paywall and checkout testing; run structured CRO on landing pages, paywalls, pricing, and onboarding; build measurement setup from attribution to incrementality testing; report on spend, CAC, payback, LTV, and contribution margin; forecast budget impact and allocate spend
Seniority
Mid-Senior, hands-on IC