Media Planning Manager
Core
Drive media campaign planning and strategy for a portfolio of fast-growing FMCG brands (MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise) across digital and social platforms.
Role type
Media Planning Manager
Builds
Media campaigns and audience frameworks for ZURU's FMCG vertical
Domain
FMCG / Consumer Goods
Required skills
Digital marketing, media planning, paid media, Meta Business Manager, TikTok Ads Manager, Google Ads, media measurement, performance reporting, brand lift, incremental testing, consumer brand experience, programmatic display, video, CTV, retail media
Preferred skills
None stated
Technologies
Meta Business Manager, TikTok Ads Manager, Google Ads
Responsibilities
Support delivery of media strategy and planning ensuring insight-led, audience-first plans; Contribute to development and implementation of media measurement frameworks; Embed Future Demand philosophy into campaign planning; Stay close to platform trends and audience behaviour to bring forward new opportunities; Build productive working relationships with tech and media partners; Support development of reporting cadences and translate data into actionable insights; Collaborate with cross-functional brand and marketing teams to align media activity with objectives
Seniority
Mid-level, hands-on IC