Greater China Lead, Digital Experience, Apple Store Online
Core
Lead the digital experience team to define, develop, and execute innovative shopping experiences for Apple Store Online flagship stores on eCommerce Marketplaces and Social platforms across Greater China.
Role type
Senior Digital Experience Strategist (Greater China)
Builds
Official Apple digital stores on eCommerce Marketplaces and Social platforms
Domain
Retail e-commerce, Digital Experience, Greater China
Deliverable
product features
Required skills
Digital shopping journey definition, Team leadership, Regional retail market knowledge, Customer journey mapping, Strategic planning, Market & competitor analysis
Preferred skills
Creative/UX collaboration, Problem solving, Storytelling and presentation, Cross-functional influence
Technologies
AliPay, WeChat, Tmall, Douyin
Responsibilities
Lead and coach a team of Digital Experience Strategists; Define customer navigation, learning, shopping, and purchasing flows; Collaborate with cross-functional teams to integrate business priorities; Establish platform performance baselines; Report on shopper engagement and identify optimization insights; Conduct market research and consumer behavior analysis.
Seniority
Senior, hands-on IC with team leadership