Creative Director, Visual Media Strategy (Product, Design & Marketing)
Core
Lead visual media strategy for Apple Services, defining creative direction for photo, video, illustration, and generative visual content across the app ecosystem.
Role type
Senior leadership IC (Creative Director)
Builds
Visual strategy function, content curation systems, and editorial workflows for Apple services
Domain
Consumer technology / Visual media strategy
Required skills
Visual trend forecasting, editorial judgment, team leadership, generative AI integration, art buying, CMS/DAM strategy, licensing compliance, cross-functional partnership
Preferred skills
Generative AI tool proficiency, enterprise vendor negotiation, metadata/taxonomy expertise, high-visibility project delivery
Technologies
CMS platforms, DAM systems, generative AI workflows, automation tooling
Responsibilities
Define and stand up a new visual strategy function; translate cultural signals into creative direction; integrate generative AI into curation and art buying workflows; oversee art buying and licensing; drive requirements for content systems and automation; manage partner relationships and vendor contracts; collaborate with Data Science to measure performance.
Seniority
Senior, hands-on IC with strategic leadership scope