Public Relations Manager - Services
Core
Regional lead for public relations strategy and execution of Apple Services in Greater China, driving feature launches and momentum across music, entertainment, and lifestyle media.
Role type
Senior Public Relations Manager (Services)
Builds
PR campaigns and media stories for Apple Services (iCloud, Apple Pay, Apple Podcasts, Apple Music) in Greater China
Domain
Consumer Technology / Public Relations
Deliverable
product features
Required skills
Public relations strategy, project management, stakeholder management, media relations, issues management, influencer relationship management, bilingual communication (Mandarin/English)
Preferred skills
Music industry knowledge, global organization PR experience, consumer technology market experience, social media trend knowledge, Cantonese proficiency
Technologies
None stated
Responsibilities
Plan and drive feature launches and seasonal PR for Apple Services; manage issues and stakeholder familiarization for iCloud and Apple Pay; develop podcast creator databases and promote podcast creation experience; assess global pitches and drive local momentum for Apple Music; identify and manage influencers and monitor media; collaborate with local and WW teams on alignment of pitches and messages
Seniority
Senior, hands-on IC