Social Editorial Lead
Core
Lead strategic development and execution of a new Instagram presence for Apple, shaping editorial strategy to showcase design, news, products, and impact.
Role type
Senior Social Editorial Lead (Manager)
Builds
Instagram content (videos, stories, reels, images, captions) and content franchises
Domain
Consumer Technology / Social Media
Required skills
Editorial strategy, content curation, team leadership, brand voice management, content calendar management, influencer partnership management, social media analytics, cross-functional collaboration
Preferred skills
Publishing/journalism background, Instagram algorithm expertise, campaign portfolio, emerging trends knowledge
Technologies
Content management systems, social media analytics tools
Responsibilities
Develop and implement comprehensive editorial strategy for HelloApple Instagram handle; Oversee creation and curation of all Instagram content; Manage budget for content creation and influencer partnerships; Define and maintain consistent brand voice and tone; Identify key themes and content pillars; Create and manage detailed content calendar; Collaborate with cross-functional teams to source content; Lead and mentor team of content creators and strategists; Track and analyze KPIs to measure strategy success; Use data to optimize content strategy.
Seniority
Senior, hands-on IC with management responsibilities