Marketing Insights Lead, Apple Services
Core
Lead holistic marketing insights, analysis, and reporting across Apple Services (iCloud, Creator Studio, Apple One, News, Fitness, Books) to shape strategy and optimize investment.
Role type
Senior Marketing Insights & Analysis Lead
Builds
Scalable reporting frameworks, KPI definitions, executive presentations, and advanced measurement models (MMM, MTA)
Domain
Digital Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, KPI framework definition, MMM/MTA modeling, SQL, Tableau, executive storytelling, budget tracking
Preferred skills
MBA or MS in Data Science, subscription business experience, ambiguous environment navigation
Technologies
SQL, Tableau, Keynote
Responsibilities
Lead end-to-end marketing performance analysis; Define and standardize KPI frameworks; Build scalable reporting systems; Partner with Data Science to evolve MMM and MTA models; Influence marketing planning and investment decisions; Manage budget allocation and cost tracking across lines of business
Seniority
Senior, hands-on IC
