Content Optimization Specialist
Core
Drives performance insights and content optimization for Douyin livestream and short-form video initiatives to improve discoverability and audience engagement.
Role type
Content Optimization Specialist (Social Commerce)
Builds
Actionable recommendations for content and programming decisions; dashboards tracking short video and live stream performance.
Domain
Social Media / E-commerce / Douyin Platform
Deliverable
dashboards & analysis
Required skills
Content analytics, Social media performance analysis, Douyin platform mechanics, Data-to-action translation, BI tools, Mandarin, English
Preferred skills
China digital ecosystem knowledge, Creative sensitivity, Fast-paced adaptation, Brand/agency experience
Technologies
Numbers, Excel, BI tools
Responsibilities
Own weekly/monthly/quarterly reporting on Douyin livestream and short video performance; Analyze performance drivers (programming, pacing, host style, time slots); Optimize content for search/discoverability (keywords, hashtags, titles, thumbnails); Translate data into recommendations for content strategists and writers; Establish test & learn frameworks for hooks, CTAs, and posting cadence.
Seniority
Mid-Senior, hands-on IC