Content SEO Program Manager
Core
Lead content optimization strategy across Apple's digital ecosystem, shaping how millions discover Apple via traditional and AI-powered search platforms.
Role type
Senior IC SEO Program Manager (Content)
Builds
Search-led content programs, optimization roadmaps, and AI-optimized content strategies for Apple's global digital properties.
Domain
E-commerce / Digital Marketing / AI Search
Required skills
Content optimization strategy, keyword research, content architecture, on-page optimization, cross-functional program management, AI search optimization (entity/semantic), search analytics, content brief creation, team mentorship
Preferred skills
AI-powered search content experience, global web presence management, product launch integration, SEO/AIO tool proficiency (GSC, Profound, seoClarity, Ahrefs, Screaming Frog)
Technologies
Google Search Console, Profound, seoClarity, Ahrefs, Screaming Frog
Responsibilities
Own and execute content optimization roadmaps across multiple product lines; Develop data-driven content strategies addressing user intent and search demand; Drive on-page optimization programs (metadata, structure, internal linking, semantic); Partner with cross-functional teams to integrate SEO into product launches and campaigns; Lead end-to-end program management for SEO-led content initiatives; Conduct large-scale keyword research and content gap analyses for traditional and AI platforms; Develop strategies to optimize content for AI-powered search; Create content briefs and guidelines for scalable search-friendly content; Monitor, analyze, and report on content performance; Train and mentor team members on content SEO best practices.
Seniority
Senior, hands-on IC