Apple TV Brand Social & Creative Editorial Lead
Core
Define the editorial voice and creative direction for Apple TV's owned social presence to build fandoms and drive word-of-mouth conversation at scale.
Role type
Senior Social & Creative Editorial Lead
Builds
Social-first campaigns, editorial content series, and cultural moments for Apple TV titles and sports
Domain
Entertainment, Sports, Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, editorial leadership, agency management, brand storytelling, social analytics, cross-functional collaboration
Preferred skills
Internet culture fluency, creative concepting, real-time activation, influencer/talent integration
Technologies
Social platforms (X, Instagram, TikTok, etc.), social listening tools, analytics platforms
Responsibilities
Define brand social voice and creative standards; lead agency partnerships; develop audience-first campaign frameworks; drive innovation in social creative formats; monitor platform evolution and cultural shifts; present performance narratives to senior leadership
Seniority
Senior, hands-on IC with mentorship responsibilities